Just arrived in my inbox, may be of interest, the route would add about 2 hours to normal flight times
From the Travelzoo Newsdesk:
LONDON--31 MAY, 2011--Iceland Express has just launched a
99-hour sale, including flights to New York, Boston and
Chicago from £299, return.
These are the routes on offer from London Gatwick. Prices
are return and include tax.
-New York (Newark)... £299
-Winnipeg, Canada... £299
Flights to North America are via Reykjavik, Iceland. Direct
flights to Reykjavik are available from £199, return.
Book by 4pm on Saturday, 4 June.
When we checked, we found the promotional fares available on
various dates in June, as well as selected dates in July and
August. You may need to be flexible to get the cheapest
For more information and to book directly with Iceland
Express, click the link below:
Note: Fares are subject to availability and are only
bookable online. Prices include a 20kg baggage allowance.
In-flight refreshments are not included. Use the drop-down
menu to change the currency to British pounds.