With new research revealing that two-thirds of Russians who saw the Olympic Games on their screens now want to visit the UK for their next holiday, a VisitBritain-led delegation of tourism businesses will be in Moscow and St Petersburg this week to showcase Britain and help secure a 75 per cent increase in Russian visitors by 2020.
The Destination Britain trade mission will see a record 50 British organisations taking part, the largest ever group of tourism businesses to visit what is one of the key BRIC nations, and an indication of the great potential of the Russian market.
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